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What If You Represented Teddy Bridgewater?

Louisville Cardinals quarterback Teddy Bridgewater (5) reacts to a touchdown during the fourth quarter against the Cincinnati Bearcats at Nippert Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports
Louisville Cardinals quarterback Teddy Bridgewater (5) reacts to a touchdown during the fourth quarter against the Cincinnati Bearcats at Nippert Stadium. Mandatory Credit: Andrew Weber-USA TODAY Sports
Louisville Cardinals quarterback Teddy Bridgewater is the subject of a hypothetical marketing project. Photo Credit: Andrew Weber-USA TODAY Sports

Imagine you are Teddy Bridgewater’s agent.  I can think of worse possible scenarios.  You are in line to represent an individual who is currently deemed to be a top pick in the 2014 NFL Draft, and likely the No. 1 overall selection.

Recently, I have shown off some of my Fall 2013 Indiana University Bloomington students’ final projects.  They were tasked with picking a current student-athlete with professional aspirations and ability, and come up with a sort of pitch-deck showing off the athlete’s talents.  Previously, I have uploaded one group that chose to focus on Kansas Jayhawks basketball player Andrew Wiggins and another that selected Kentucky Wildcats basketball player Julius Randle as its subject.

Today’s project highlights Louisville quarterback Teddy Bridgewater.  Embedded below is a thorough pamphlet that contains Bridgewater’s “football resume”, some statistical comparisons, and key statistics.  The following document is a marketing brochure wherein the group chose to focus on Adidas, the Susan G. Komen Foundation and Yum! Brands as entities that would be good fits for Bridgewater.  Enjoy!

Teddy Bridgewater Pamphlet

Bridgewater (Endorsements)

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.