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Corporate Sponsors Endorsements Sports Business

Why Not Bowling And Donuts?

Sarah Talalay, who covers the Business of Sports for the South Florida based Sun Sentinel recently reported that Dunkin’ Donuts has added harness racing to its portfolio of sports promotions.  Dunkin’ Donuts is already involved in many baseball and basketball promotions.  Dunkin’ Brands, Inc. has embraced the sports landscape and has positioned its name in various sports platforms.  Which led me to thinking…why not bowling?  Fans of baseball, basketball, and horse racing enjoy their donuts, but I would venture to say that fans of bowling are even more drawn to Dunkin’s products.  I am not calling bowling fans fat, but if you take a quick view of the demographics, those who follow bowling tend to be thirty-something-year-old males who have a proclivity to enjoy soft drinks, energy drinks, fast food, and delivery.  It would be an interesting move for Dunkin’ Donuts to enter the bowling world while price of sponsorship is low and there is little-to-no clutter in terms of competition.

The PBA recently released news that bowlers will be wearing new jerseys this year.  The PBA has entered into an agreement with Gemini Sport Marketing to be the official jersey of the PBA Tour, meaning our players will have the opportunity to improve their overall look as well as the PBA’s with colorful, unique designs and styles. The jerseys will also enable the players’ sponsors and the PBA’s product registered partners to better represent themselves with bolder, larger logos utilizing Gemini’s attractive dye-sublimated jerseys.

Let me do Dunkin’ Brands, Inc. a favor.  Want to know the benefits of sponsoring some PBA bowlers, in particular ones represented by Dynasty Athlete Representation?  Go ahead and click here for our Dynasty Bowler Player Pages. We had them made for a purpose: to show the world why it makes sense to sponsor our bowlers.  There is no reason to keep it hidden.  Maybe your company is interested in getting some cheap publicity.  We are always open to hearing from you.  Contact us at info@dynastyreps.com if interested.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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