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Corporate Sponsors Endorsements Sports Business

SponsorPitch Launches Closed Beta

Among the many people that I finally met in person at the Princeton Sports Symposium after speaking to many times online in the past is Kris Mathis, founder of a new website called SponsorPitch.  The site has been in the works for quite a while now and is branded as a free portal that helps brands and sponsorship opportunities connect in a new, more efficient manner.  That idea definitely sounds good to any CEO of a sports agency.  If I can have an easier time connecting to potential sponsors for let’s say my bowling clients, and it’s a totally free service, why not jump on board?

The site has finally launched into a closed beta.  While you may not be able to access all the features at this particular point in time, you can sign up so that Kris will let you know when everything is fully up and running.  He passed along a press release today.  Here is my extraction:

SponsorPitch includes a first of its kind video pitch platform that allows properties to upload a short video pitch and showcase their opportunity to potential sponsors through the power of video, as well as text, attachments and more. With SponsorPitch, marketers can easily find, filter and evaluate opportunities based around their specific marketing objectives. Sponsorship has always been a very time consuming and often frustrating 1 to 1 communication process. SponsorPitch puts a new spin on sponsorship by providing properties with a new resource for broadcasting their general opportunities prior to developing the specifics of a particular sponsor’s proposal. Properties can also invite sponsors to view their pitch with one click of the button, upload presentations, and learn about a sponsor’s objectives prior to pitching them.

“Evaluating the proposals you receive is the easy part. Pro-actively seeking out the very best new opportunities for your specific business objectives takes a lot of time and money. That was both the fun and challenging aspect of my previous experiences,” Mathis explained. “With SponsorPitch we thought it would be great to have a single online destination that was flexible enough to accommodate a diverse set of properties and invited them to virtually pitch a broader network of agencies, brand marketers and even small and regional businesses.”

Sponsors traditionally “react” to submitted proposals, but SponsorPitch provides marketers with a more pro-active resource for finding, filtering and evaluating the sponsorship opportunities that are best suited for their business goals. SponsorPitch’s targeted search technology allows sponsors to quickly tailor their search and alerts around the unique sponsorship variables that are most important to their marketing objectives such as media exposure, demographic, timing, location and price. This means a lot less time sifting through proposals, fielding cold calls and taking unfocused pitch meetings; and more time making informed business decisions. Best of all, SponsorPitch is free for both sponsors and properties to join.

I wish Kris my best with getting his site up to its public release and hope that all of us in the sports industry can benefit from the bridge it should create between those trying to market their clients and corporate sponsors/endorsers.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “SponsorPitch Launches Closed Beta”

Darren,

Great meeting you as well and thanks for the write-up. Look forward to the UF Sports Law Symposium. If anyone is interested in helping us beta test, make sure you sign up on our site so that we can provide you with a passcode.

Kris

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