Corporate Sponsors Endorsements Olympics Sports Business

2008: A Year in the China Sports Industry

If someone, a psychic friend perhaps, had sat me down at the end of 2007 and said to me: “Toby by the end of 2008 you will have worked for the Beijing Olympic Committee and will be selling the sponsorship rights for the National Stadium (Bird’s Nest) and National Aquatic Center (Water Cube) of China” […]