MMA Sports Business Ultimate Fighting

The UFC Plans to Rack Up the Frequent Flyer Miles

After a successful weekend in Manchester, England for UFC 105, the UFC will look to continue its growth around the world. In the last year, the UFC has traveled to Canada, England, and Germany, but plans to take the sport to countries such as Italy, France, Australia, and even Abu-Dhabi (the capital of the United […]

Corporate Sponsors Endorsements Headline MMA Sports Business Ultimate Fighting

Under Armour Gets in the Cage with MMA

On November 5th, UFC Welterweight Champion, Georges St. Pierre signed a multi-year endorsement deal with athletic apparel powerhouse Under Armour. St-Pierre, known by his fans as GSP, is one of the UFC’s most talented and marketable fighters and will be featured in a national campaign for the industry giant. Outfitted in Under Armour’s ColdGear performance […]

MMA Performance Analysis Ultimate Fighting

The UFC’s Heavyweight Dilemma

Being a fan of Mixed Martial Arts (MMA) and more specifically, the Ultimate Fighting Championship (UFC), I have followed the sport closely and admired the skill and level of the athletes involved and the business savvy of the people in charge. MMA is an emerging sport around the world with the UFC being the number […]

Sports Business

So You Want to Work In Sports?

My name is Zachary Lipari, and this is my first post on So you want to work in sports?  You’ve put in the days, the months, and the years into getting yourself ready to be a productive member of the sports industry.  You have recently graduated college, maybe even with an industry specific degree […]