Headline Ultimate Fighting

The UFC, A Growing Juggernaut

The following article was written by Warren M. Jackson, a Sports Marketing Agent. Make no mistake about it: The Ultimate Fighting Championship (UFC) is the premier mixed martial arts promotion company on the face of the earth. Perhaps you consider them monopolistic. Maybe even bullies. In your opinion, Dana White is probably an aggressive promoter/businessman/asshole. You may […]

Headline MMA Ultimate Fighting

The UFC Boasts Big Earnings

In 2008, Forbes magazine valued the UFC/Zuffa LLC at 1 billion dollars. Since then, according to an interview UFC President Dana White did with the Indianapolis Star, that figure has nearly tripled with White estimating that the company is now worth around the 2.5 billion dollar range. This is an impressive growth margin for a […]

MMA Sports Business Ultimate Fighting


This past Saturday, World Extreme Cagefighting (WEC) staged their first pay-per-view event, live from Sacramento, California. The event was a huge success given the fact that the last few weeks had seen disappointing main events put on by the UFC, and all out chaos by Strikeforce on national television. The event sold for $44.95, which […]

Headline MMA Sports Business Ultimate Fighting

UFC 112: The Aftermath from Abu Dhabi

The first MMA blog I did for Sports Agent Blog dealt with the fallout from a disappointing main event and how it affects the sports as a whole. The UFC is the 800 pound gorilla of MMA and when something happens on the biggest stage in the sport, people react. Imagine a Superbowl where one […]

Headline MMA Olympics Ultimate Fighting

MMA a Future Olympic Sport?

UFC President Dana White stated this week in Sydney, Australia, site of this weekend’s sold out UFC 110, that the UFC would support a move for mixed martial arts to become an Olympic sport. Though he also stated the the company would not actively lobby for MMA’s inclusion, he gave his blessing should the International […]

MMA Ultimate Fighting

Brock Lesnar Update

Yesterday, speculation about the future of UFC Heavyweight Champion, Brock Lesnar ended with Lesnar appearing on SportsCenter to provide details about what had happened to him. Lesnar was scheduled to fight number one contender Shane Carwin for the heavyweight title back in November of 2009, but during his training, he had fallen ill with no […]

Sports Business Ultimate Fighting

The UFC Sells a 10% Share.

Yesterday, details were announced in the deal that gives United Arab Emirates (U.A.E.) company, Flash Entertainment, a 10% share in the UFC. The UFC has been searching for a strategical partner to expand their brand while not telling them how to run their business, and have seemed to find their perfect match in Flash Entertainment. […]

Headline MMA Social Networking Sports Business Ultimate Fighting

The UFC Has a Stranglehold on Social Media

This past week, I attended the Sports Networker Summit in New York City (run by our friends Lewis Howes and Amy Martin) and came away with a feeling that fighter marketing in the UFC has only scratched the surface of its potential. As mentioned above, the event was co-hosted by Amy Martin of Digital Royalty, […]

Boxing Entertainment Headline MMA Sports Business Ultimate Fighting

Boston Beats New York: MMA Approved

A few weeks ago, I wrote about how the UFC is planning on taking its product to a global market in far reaching countries such as the United Arab Emirates and Australia. The fact remains; however, that the UFC still can’t legally hold events in some of the states here in the United Sates. The […]

MMA Sports Business Ultimate Fighting

The UFC Plans to Rack Up the Frequent Flyer Miles

After a successful weekend in Manchester, England for UFC 105, the UFC will look to continue its growth around the world. In the last year, the UFC has traveled to Canada, England, and Germany, but plans to take the sport to countries such as Italy, France, Australia, and even Abu-Dhabi (the capital of the United […]