Last week, the NCAA inched closer to a decision on allowing its athletes to earn money from their name, image and likeness. Sports administrators began reviewing recommended rule changes and compensation regulations that will be sent to the NCAA Board of Governors on Monday. The NCAA is hoping these recommendations will lay the groundwork for […]
Everett Sports Marketing boasts a talented 2020 NFL Draft class that includes Jonathan Taylor, Tee Higgins and D’Andre Swift. But, what’s more interesting is how the Greenville, South Carolina-based sports marketing firm apparently lives and breathes its slogan: “experts at partnering clients with their favorite brands.” Ahead of the 2020 NFL Draft, ESM has spearheaded […]
TPG was looking into possibilities to keep possession of its investment in Creative Artists Agency (CAA) and offered the solution of running a process known as a “single-asset secondary” on the agency. TPG has been in business with CAA as an investor since 2010. The plan of this investment is to hold majority stake in […]
To kick off the Super Bowl 2020 weekend in Miami, Lil Wayne and TIDAL, earlier today, announced a partnership in which the rapper will headline TIDAL’s concert series. The concert, titled “Delano Live Presented by TIDAL”, will take place on January 31, 2020 at the Delano Beach Club on Collins Ave. in Miami Beach. The […]
Paul Danforth has been promoted to president of CAA’s sports division. Danforth’s promotion comes after CAA Sports Consulting Head Greg Luckman chose to part ways with the agency. In Danforth’s prior role as CAA Sports Global Head of Sales, his responsibilities included overseeing CAA Sports’ property sales division, sports talent sales and CAA Search. In […]
160over90 is now the official name of the former Endeavor Global Marketing. President Ed Horne wished to distinguish his branch from the parent company, Endeavor, to give employees a “rallying cry.” Endeavor paid about $200 million to acquire 160over90, and they are quickly getting bang for their buck. Company officials describe the rebranding process as […]
Despite the drastic decline of Powerade yet the popular rise of BodyArmor, Gatorade has not wavered. Gatorade continues to dominate the sports drink category representing teams, leagues and athletes around the globe. Gatorade recently added another dominant player to its team: Zion Williamson. The No. 1 overall NBA Draft pick announced the news on his […]
Oakley has announced a partnership with Pittsburgh Steelers’ wide receiver, JuJu Smith-Schuster. JuJu joins NFL MVP and Kansas City Chiefs QB Patrick Mahomes to be the first two NFL stars to join Team Oakley. “I am laser focused on pushing my performance to the next level and having partners that embody that same thinking is very important to me,” […]
Former AEG Global Partnerships executive and former NFL executive, Todd Kline, has joined Endeavor as the Senior Vice President of Sports Talent and Property Sales. After Kline’s seven-year stint at AEG overseeing sales and client activation, he joined the Miami Dolphins. From 2015-2018, Kline was the Dolphins’ Chief Commercial Officer. He oversaw all sponsorship revenue […]
After an early morning parade in New York City, the United States Women’s National Team flew to Los Angeles yesterday afternoon to celebrate in the ESPY festivities. After a dominating World Cup performance, they took home the ESPY for “Best Team”. Alex Morgan won an ESPY for “Best Female Athlete”. This World Cup victory has […]