Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the google-document-embedder domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/wp-includes/functions.php on line 6114
Corporate Sponsors – Page 4 – SPORTS AGENT BLOG
Categories
Corporate Sponsors Entertainment Headline Olympics Sports Business

Tampa Bay Sports & Entertainment Announces Groundbreaking Partnership with Linglong Tires

Tampa Bay Sports & Entertainment, parent company of the Tampa Bay Lightning and AMALIE Arena, Tampa Bay Entertainment Properties, The Identity Tampa Bay and marketing rightsholder for University of South Florida Athletics and Yuengling Center announced a new partnership last week with China-based, Linglong Tires.  Linglong Tires becomes the “Official Automotive Tire” of the Tampa Bay […]

Categories
College Basketball Players Corporate Sponsors Endorsements Headline NBA Players Sports Business

Wasserman Launches 2019 NBA Draft Preparation Program

Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]

Categories
Corporate Sponsors Sports Business

PUMA And NBA Announce New Multiyear Partnership

After a nearly two-decade hiatus, PUMA and the NBA have announced a new multi-year marketing agreement between the German apparel giants and the world’s premier basketball league. Through this partnership, PUMA will have access to NBA uniforms and team logos to curate authentic and original content that will allow better storytelling of the company and […]

Categories
Corporate Sponsors Endorsements NBA Players Sports Agents Sports Business

BDA Sports Management Raises The Bar For Athlete Partnerships

In the athlete representation world, figuring out unique endorsement and partnership opportunities for your clients is what sets you apart from the competition. Although there is always going to be debate as to whether or not athletes need agents to negotiate their playing contracts, it is hard to argue the importance and expertise of agents […]

Categories
Contract Negotiation Corporate Sponsors Endorsements Golf Sports Agents Sports Business

Wasserman Media Group Signs Golfer, Negotiates Apparel Deals

Former Second Team All-America and First Team All-Pac-12 golfer Jonathan Garrick has signed with Wasserman Media Group and will be represented by agent Chris Armstrong. The former UCLA Bruin golfer also signed an apparel deal with TaylorMade Adidas Golf. According to Garrick’s bio on the PGA Tour website, he turned pro in 2016 and has earned just […]

Categories
Corporate Sponsors Headline NBA Players NBA Teams Sports Business

Los Angeles Lakers Choose Hookit To Evaluate 2017 Jersey Sponsorship Value

The NBA recently announced they will begin selling jersey sponsorships for the 2017-2018 season in the form of jersey patches. In order to examine the reach and value of the sponsorships, the Los Angeles Lakers have chosen Hookit to analyze the effectiveness of companies owning space on the players’ jerseys. Hookit will use their Hookit […]

Categories
Corporate Sponsors Endorsements Entertainment Headline Sports Agents Sports Business

Lagardère Sports Announces Acquisition Of Rooftop2 Productions

Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has build its reputation by […]

Categories
Corporate Sponsors Endorsements Motor Sports Sports Business

Hookit Chosen By NHRA To Provide Multimedia Analysis And Valuation Solutions

As the National Hot Rod Association (NHRA) continues through their 2016 season, they have teamed-up with Hookit, a company known for their extensive measurement, analytics, engagement and sponsorship valuation, to track the NHRA Mello Yello racing series’ 24 events. This allows the NHRA to use Hookit data, compiled from different facets of social media, to help value the […]

Categories
Contract Negotiation Corporate Sponsors Endorsements Golf Headline Sports Law

Professional Caddies Lose Class-Action Lawsuit Against The PGA Tour

A group of 168 professional caddies have lost a class-action lawsuit against the PGA Tour. The suit was initially filed in February last year on behalf of 81 caddies with the United States Northern District Court of California – the same court that Ed O’Bannon (former UCLA & NBA basketball player) successfully sued the National […]

Categories
Corporate Sponsors Endorsements Headline Tennis

The Business Of Serena Williams

On the back of Serena Williams looking to capture the US Open, I look at the business behind one of the greatest players of all time.