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Endorsements Sports Agents Sports Business

Wasserman And Athlete Exchange

A couple of years ago, sports agency powerhouse Wasserman launched an internal division within the company called Athlete Exchange. The premise of the division is to help sports stars evolve their brands into networks of individual media channels. This will assist the athlete in expanding their brands while bringing all the creative services for that […]

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College Basketball Players Corporate Sponsors Endorsements Headline NBA Players Sports Business

Wasserman Launches 2019 NBA Draft Preparation Program

Last week, Wasserman announced Wasserman Connect, a unique strategic partnership network around the agency’s 2019 NBA Draft Preparation Program. The goal of the program is to provide unmatched opportunities for athletes and brands. “Wasserman Connect provides exclusive resources and opportunities to our clients in terms of physical training, nutrition, mental wellness, entertainment, transportation and original […]

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Corporate Sponsors Sports Business

PUMA And NBA Announce New Multiyear Partnership

After a nearly two-decade hiatus, PUMA and the NBA have announced a new multi-year marketing agreement between the German apparel giants and the world’s premier basketball league. Through this partnership, PUMA will have access to NBA uniforms and team logos to curate authentic and original content that will allow better storytelling of the company and […]