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College Football Players Endorsements Headline

Saquon Barkley Signs With Nike

Top rated running back and former Nittany Lions star Saquon Barkley has signed with Nike for his athletic shoes and apparel endorsement. The announcement was made via his social media channels (Twitter and Instagram). A Roc Nation Sports signee, the deal was negotiated by Michael Yormark, President & Chief of Branding and Strategy for RNS. […]

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Endorsements Headline

Russell Westbrook, Jordan Brand Sign 10-Year Extension

Oklahoma City Thunder guard Russell Westbrook had a record breaking year last season. The reigning NBA MVP has emerged as a superstar in the league and has further expanded his brand portfolio by signing a 10-year extension with Nike’s Jordan Brand. The deal, according to industry sources, is the “most lucrative total endorsement deal for […]

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Endorsements Headline NBA Players

Dallas Mavericks Rookie Dennis Smith Jr. Signs With Under Armour

The number nine pick in the 2017 NBA Draft, Dennis Smith Jr., has signed an endorsement deal with Under Armour. The 6’3” guard out of North Carolina State provided some highlight reel plays (including this “best missed dunk”) during the Las Vegas Summer League, in which he averaged 17.3 points, 4.8 rebounds, 4.2 assists and […]

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Endorsements Headline NFL Players

Raiders DE Khalil Mack Partners With Mack Trucks

Per a press release, Oakland Raiders defensive end Khalil Mack has signed a sponsorship agreement with Mack Trucks. The 2016 NFL Defensive Player of the Year will play a role in the truck brand’s major news announcement in September. Mack Trucks are known for their durability, reliability and meeting the needs of customers. The company, […]

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Endorsements Sports Business

Justise Winslow Teams Up With MET-RX

Per a press release, Miami Heat forward Justise Winslow has agreed to a multi-year partnership with MET-Rx, making the company Winslow’s official sports nutrition partner. By agreeing to this partnership, MET-Rx will help Winslow take his training to the next level as he enters his third NBA season. The partnership will officially begin when Winslow […]

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Endorsements NBA Teams

New NBA Sponsor Deals Have Brands Looking At Team Futures

Not only will your team’s success reflect the number of fans coming in the building, but it will now likely tie directly to the added revenue from your jersey sponsor. The Cleveland Cavaliers announced this week that they have teamed up with Goodyear and will feature their iconic winged foot logo on their jerseys next […]

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College Football Players Endorsements Headline NFL Players

Leonard Fournette Signs Endorsement-Partnership Deal With Life10 Electrolyte Alkaline Water of GavCam Beverages

According to Berk Communications, Roc Nation Sports athlete and NFL draft prospect Leonard Fournette has signed a historic endorsement-partnership deal with New Orleans premier beverage, Life10 Electrolyte Alkaline Water of GavCam Beverages. As Fournette announces his third partnership since joining Roc Nation Sports, he will also own an undisclosed percentage of the company. Based in […]

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Endorsements Sports Agents Sports Law

The Legal Impact Of Self-Representation In Professional Sports

Prior to the start of the NFL season, Denver Broncos offensive lineman Russell Okung received a lot of attention as he chose to negotiate his own free agent deal. Over the past few seasons, there seems to be a growing trend of NFL players choosing to negotiate their contracts without the help of an agent. Bernard […]

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Contract Negotiation Corporate Sponsors Endorsements Golf Sports Agents Sports Business

Wasserman Media Group Signs Golfer, Negotiates Apparel Deals

Former Second Team All-America and First Team All-Pac-12 golfer Jonathan Garrick has signed with Wasserman Media Group and will be represented by agent Chris Armstrong. The former UCLA Bruin golfer also signed an apparel deal with TaylorMade Adidas Golf. According to Garrick’s bio on the PGA Tour website, he turned pro in 2016 and has earned just […]

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Accessories Endorsements Performance Analysis Sports Business

Compex Signs Five-Time Mr. Olympia Phil Heath To Endorsement Deal

Compex, a company that uses electric muscle stimulation (EMS) to help athletes and fitness enthusiasts work their muscles beyond traditional workouts and training, has signed an endorsement deal with Five-Time Mr. Olympia Phil Heath. The 36-year-old Seattle native and current Mr. Olympia played point/shooting guard at the University of Denver before becoming an International Federation […]