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Endorsements MLB Players

Howard Is At The Topps

Casey Close of CAA has recently made Ryan Howard the person you will see on the cover of new Topps baseball card boxes [To trading card company, Howard is Topps]. No doubt about it, Ryan Howard is a great baseball player with the potential to break many records. However, maybe there is more appeal to […]

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Corporate Sponsors Endorsements Sports Business

The Sports Market Review – Issue 6

Sportcal.com has come out with its newest version of The Sports Market Review. It is produced 4 times a year and is completely free to download.  The publication covers media rights content, sponsorship, and events on a global scale (mostly looking at areas overseas). A lot of the information in the publication could come in […]

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Endorsements

Are Women Easier To Market?

Sports Agent Yuki Saegusa seems to think so. The over-saturation of male athletes in most sports may create a climate that women figure skaters can take advantage of when it comes to finding endorsements. Take for instance, Kimmie Meissner, who has multi-year endorsement deals with Subway, Visa, and Under Armour after winning the national figure […]

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Endorsements Sports Agents

This Aint No Bull!

The sports agency Cowboy Sports Agents is suing Blue Whale Smokeless Tobacco Alternative with NicoDip(TM) for not paying its clients the endorsement money that they are owed [Bull riders’ agent sues company]. Yeah…that’s pretty much all I’ve got. Oh, and this! [YouTube: Bull Riding Tutorial]. -Darren Heitner

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Corporate Sponsors Endorsements Golf Motor Sports Tennis

My Other Job is an Athlete

Interesting article in the Herald Sun last week which announced the Top 10 highest-earning Australian athletes. No surprise to see that golfer Greg Norman remains number 1, earning $20 million for the year. However, Greg doesn’t play much golf these days, and relies on his endorsements to amass his earnings. In fact, he made only […]

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Endorsements Motor Sports

GoDanica

Danica Patrick has not yet won a single Indy Racing League event, but has received a new endorsement from GoDaddy.com [IRL Driver Danica Patrick Signs Sponsor deal with GoDaddy.com]. Here are some things that Danica had to say when she was introduced as GoDaddy.com’s spokesperson on Dec. 5 at Phoenix International Raceway: “I’ve been a […]

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Endorsements NBA Players

Does Your Client Like Taco Bell?

Because if not, Raja Bell will take his/her chalupa. Apparently, Raja has just signed an endorsement deal with Taco Bell, which entitles him to free food at Taco Bell for the duration of his contract [Wade Debuts New Spot/Raja Signs with T-Bell]. Another interesting fact: both Bell’s have 4 letter first names. -Darren Heitner  [tags]Raja […]

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Endorsements NBA Players Sports Agents

Sweet Morrison

Adam Morrison of the Charlotte Bobcats is probably not the best looking guy in the world, but don’t tell that to his marketing agent. Morrison already has endorsement deals with Adidas, Topps, and EA Sports. Most recently, he has signed with Johnson & Johnson’s Lifescan subsidiary to be the face for their blood sugar monitors. […]

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Endorsements Sports Agents

Rosenhaus Represents T.K.?

Your next question may be, “Who is T.K.?”  All the way back on January 2nd, 2006, I looked at how Drew Rosenhaus virtually answered every question posed to him at a Terrell Owens press conference with “next question.”  Burger King (and T.K. – The King) now looks to take advantage of the phrase that once […]

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Endorsements NBA Players

Starbury’s Sneaks

In an interesting endorsement move, Stephon Marbury of the New York Knicks, has decided to be the face behind shoes selling for $14.98 [‘Starbury’ for less: Marbury to endorse cheap kicks]. The shoe will be called the “Starbury One” and will be on Stephon’s feat for this coming season. Another interesting note is that Marbury […]