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Expect to see a new BODYARMOR commercial to air this during March Madness Tournament, Directed by Kobe Bryant. As this is the second installment of BODYARMOR’s “Thanks” campaign, the commercial features NBA stars James Harden and Donovan Mitchell, who were college standouts at Arizona State and Louisville, respectively. Both Harden and Mitchell promote the product and […]
Cleveland Browns quarterback Baker Mayfield has decided to bring his marketing representation in-house after parting ways with Waterhouse Hayes last fall. Mayfield’s family, who owns the private-equity firm Camwood Capital Group, has hired Chris Talbott as brand strategist. Mayfield is represented for contractual and on-field purposes by NFL agents Tom Mills, and his father, Jack […]
Rubicon Talent has signed three NFL draft prospects for marketing and off-field representation deals ahead of the NFL combine this week. Kentucky running back Benny Snell Jr., Mississippi State defensive end Montez Sweat, and Iowa State wide receiver Hakeem Butler have joined forces with the marketing agency. Sweat is ranked as the No. 9 overall […]
San Francisco 49ers running back Matt Breida has switched representation and has joined Young Money APPA Sports. Agent Andy Simms announced the signing on Twitter. Simms also represents Patriots defensive backs Devin and Jason McCourty, Seahawks defensive tackle Jarran Reed, and Redskins running back Derrius Guice. Undrafted out of Georgia Southern University, Breida had a […]
NBA agent Steve McCaskill has agreed to join Mike George in a partnership to run One Legacy Sports Management. Originally founded by George, One Legacy Sports is a full-service sports marketing and management firm for NBA athletes with offices in Arizona and Toronto. One Legacy welcomed the newly brought on McCaskill to the firm via […]
Equestrian events date back more than 2,000 years, and this extensive history has created generations of dedicated race fans around the world along with a culture developed among enthusiasts of the sport. Today, the biggest events in the sport are those that attract international attendance and attention as well as millions of bets on the […]
Tri Sports Agency has signed Stanford OG Brandon Fanaika and Samford DE Ahmad Gooden to their 2019 NFL Draft Class. Brandon Fanaika, a fifth year 6’3” 315lb senior, started all 13 games at left guard for Stanford this season earning All-Pac 12 Honorable Mention honors. Fanaika has been an intregal member of the Stanford offensive […]
D.J. Fisher of Defining Sports announced today via Instagram the signing of Indiana Fever sharpshooter Victoria Vivians. The 6’1 guard from Mississippi State was selected 8th in the 2018 WNBA Draft and quickly established herself as one of the premier threats from beyond the arc, finishing the year top-10 in all 3-point categories. The decision […]
NFL agent Damarius Bilbo has been fined $12,500 and suspended for three months from representing NFL players. The decision, after Bilbo appealed earlier discipline, was announced by the NFL Players Association on January 8. Initially, Bilbo was suspended for one year and fined $50,000. It was reduced after Bilbo challenged the decision originally made by […]
Jordy Mercer, the veteran 32-year-old shortstop, has signed with Scott Boras of Boras Corporation. Mercer is coming off a 2018 campaign in which he played in 117 games and slashed .251/.315/.381 for the Pirates, where he has spent his entire seven year career. He was drafted in the third round (79th overall) of the 2008 […]