On the back of Serena Williams looking to capture the US Open, I look at the business behind one of the greatest players of all time.
Category: Tennis
17 year old Taylor Harry Fritz, the no.1 ranked junior tennis player in the world, has decided to turn pro. The American has a stellar list of results this year, including an appearance in the junior finals at the French Open. Agents had been scrambling for Taylor’s signature for some time, and this week a […]
Per a tweet by Liz Mullen of SBJ, rising American tennis star Jack Sock has signed with WME|IMG for worldwide marketing and management representation. He was previously represented by CAA Sports. The 22-year-old is the latest signing for WME|IMG’s tennis division and joins the likes of Petra Kvitova, Jo-Wilfred Tsonga, and other rising stars Eugenie Bouchard […]
A recent article in the New York Times by Christopher Clarey highlights this year’s Wimbledon draw and the management firms that represent these star players. IMG/WME is a powerful company representing many tennis players, men’s and women’s, and after the 2013 merger boasts an impressive combined client roster. Its competitors, Lagadere Unlimited and Octagon, each boast clients […]
According to Daniel Kaplan of SBJ, New Balance has re-signed Milos Raonic, the eighth-ranked tennis player in the world, to a deal that lasts the duration of his playing career and beyond. The deal was announced by the brand at the Queens Club in London, where the ATP Aegon Championships are currently underway. New Balance expanded […]
Roc Nation Sports has signed 17 year old tennis star, Frances Tiafoe. Tiafoe is the first tennis player to sign with Jay Z’s Roc Nation Sports division and will be managed by Wajid Syed. One of Syed’s first moves as Tiafoe’s agent was to correct the spelling of his first name. Media, tournaments and official […]
In an interview with The Wall Street Journal in September of last year, Caroline Wozniacki stated she’d love to sign an endorsement deal for chocolate. This week, that became a reality. Wozniacki has signed an endorsement deal with Belgian Chocolatier Godiva. Financial terms were not disclosed, however it is likely that this is one of […]
Early Wednesday morning the worst kept secret in tennis representation was confirmed: Genie Bouchard had signed with WME/IMG. The newly formed conglomerate will market and manage her globally. This was a position previously held by Lagardere, who she was with until her contract expired in October. Genie had been managed by the French company since […]
For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded […]
Just two weeks after inking Jo-Wilfried Tsonga, IMG has announced the signing of Wimbledon champion Petra Kvitova to a worldwide representation agreement. She was previously solely managed by Miroslav Cernosek, who will continue to work with IMG in finding opportunities in her native Czech Republic. Kvitova will also retain Katie Spellman, who mangers her PR. […]