Sports Agents Sports Business Tennis

Third Time Lucky As Genie Bouchard Signs With New Agent

In 2014, one of the biggest stories in tennis representation was Genie Bouchard. Her contract was up at Lagardère, a company that had represented her since she was 14. She eventually signed with powerhouse WME-IMG, where she was managed by power agent Jill Smoller, who lists Serena Williams as one of her clients. That agreement […]

Endorsements Headline Tennis

Tennis Star Bouchard Inks Coca-Cola Deal

On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be […]