Endorsements Headline Olympics Sports Business

The Undeniable Marketablity of Torah Bright

As soon as Torah Bright claimed the Womens’ half-pipe in Vancouver on Thursday, it was clear to see that her profile was sure to rise. The 23 year old Australian literally has the world at her feet. Torah is far from a household name in Australia, with many winter athletes failing to attract any exposure […]

Olympics Performance Analysis

$220,000 For A Gold Medal

According to an official, the government of the Philippines and some private donors are offering any Olympic athlete that wins a Gold medal for the Philippines in the upcoming Olympics $220,000 dollars.  The Philippines is seeking its first Gold Medal in over 80 years and has thus created this incentive for its Olympic athletes.  The […]