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In 2014, one of the biggest stories in tennis representation was Genie Bouchard. Her contract was up at Lagardère, a company that had represented her since she was 14. She eventually signed with powerhouse WME-IMG, where she was managed by power agent Jill Smoller, who lists Serena Williams as one of her clients. That agreement […]
Early Wednesday morning the worst kept secret in tennis representation was confirmed: Genie Bouchard had signed with WME/IMG. The newly formed conglomerate will market and manage her globally. This was a position previously held by Lagardere, who she was with until her contract expired in October. Genie had been managed by the French company since […]
For years, the representation of tennis players has been dominated by the big firms. IMG Tennis, with a list including Novak Djokovic and Maria Sharapova, represents over 140 tennis clients. French company Lagardere’s long list includes Caroline Wozniacki and John Isner, while Octagon represents Martina Hingis and Dominika Cibulkova. Enter Global Tennis Connections (GTC). Founded […]