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Endorsements NBA Players NBA Teams Sports Business

New Balance Has Agreed To Terms As A Marketing Partner Of The NBA

New Balance has been steadily getting more involved in the basketball scene over the past several years. Currently their client roster includes reigning NBA Finals MVP Kawhi Leonard, Dejounte Murray and Darius Bazley among others. Recently, the brand took another huge step in agreeing to a multi-year global agreement with the NBA as an official […]

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NBA Players NBA Teams Recruiting Sports Agents

Kyrie Irving Joins the Brooklyn Nets and Jay-Z’s Roc Nation

Moments after leading the Toronto Raptors to their first NBA title in franchise history, Kawhi Leonard quickly faced the impending reality of his uncertain future. In the midst of accepting his second Finals MVP Trophy, Kawhi was asked by ESPN’s Doris Burke what NBA fans across the country were presumably thinking, “How does this championship […]