Here are the final notes on the top sports agencies by number of clients drafted: Creative Artists Agency: 25 clients drafted this year, compared to 23 in 2017. 23 clients went in the first 3 rounds, including a record breaking 11 first-round selections. Agent Jimmy Sexton represents/co-represents 16 of the 25 CAA clients drafted and […]
According to a company press release, on April 9 Lagardère Sports’ U.S. Chief Operating Officer Jay Danzi will step down after nearly five years with the agency. As if losing its COO wasn’t a big enough blow, the world’s number four golfer Jordan Spieth, a Danzi client, will follow suit. Danzi joined Lagardère Sports in […]
Per a company press release, Lagardère Sports and Entertainment has launched a global sponsorship agency – Lagardère Plus. The agency’s mission is to “transform traditional brand sponsorships into highly inventive and impactful marketing platforms,” and it incorporates Lagardère’s existing global consulting agencies in Germany (Zachel Int.) and France (Sponsorship 360). Rebranded as Lagardère Plus, it […]
Per a company press release, Callaway Golf Company and five-time major champion Phil Mickelson have extended their partnership that ensures Mickelson will play Callaway equipment for the rest of his career. Since joining the brand 13 years ago, Mickelson has won 21 PGA Tour titles and four of his five majors with Callaway equipment. The […]
Per a company press release, Lagardère Sports announced plans to increase its operations in Shanghai to further enhance the services provided to the agency’s international and domestic clients. The agency will use its deep local knowledge and insights to help brands and rights holders achieve long term value in China, as the country is rapidly […]
According to a company press release, Lagardère Sports has named three senior executives to new leadership positions in its consulting division. Kern Egan has been named the president of consulting. In this role, Egan will lead the strategic development of the agency’s brand consulting division across the Americas and will focus on managing and developing […]
Per a company press release, Bleachr and Lagardere Sports have partnered to improve the life experience at the Citi Open Tennis Tournament. Bleachr, is a Minneapolis-based mobile platform developer with patented in-venue technology. The company’s patented geo-fenced social and transactional platform “amplifies the live experience for fans, while delivering them convenience and fueling fan loyalty […]
Here are some quick notes on how certain sports agencies fared through the first two rounds of the 2017 NFL Draft: Creative Artists Agency (CAA) dominated the first round. In total, CAA had nine clients off the board in the first, with six of them being taken within the top twenty, five of them within the […]
Although NFL Europe ended in 2007, the NFL has seen substantial growth in six European countries. Throughout the past nine years, Germany’s interest has grown more than any other country, despite no NFL games in their country. It has grown so much so that two million Germans stayed up to watch Super Bowl 50 at midnight. To […]
Lagardère Sports continues to make moves in the sports business industry as they announced the acquisition of Rooftop2 Productions, a marketing and production agency. Under the acquisition, Rooftop2 Productions will continue to operate under their current name. Founded in New York City in 2012, Rooftop2 Productions is an experiential agency that has build its reputation by […]