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Per Ian Thomas of SBJ, the New York Red Bulls have called upon the expertise of Leverage Agency and MP & Silva to sell the naming rights to Red Bull Arena. Home to the New York Red Bulls of MLS, the soccer-specific stadium has never had an outside naming-rights partner as it is owned by […]
On Saturday, American Pharoah will attempt a feat not accomplished since 1978: The Triple Crown. Having easily disposed of his rivals in both the Kentucky Derby and the Preakness Stakes, the 3 year-old is the talk of not only racing folk, but the general public. With the horse at the height of his popularity, American […]
Well I officially dismiss football from everything in my life. The Florida Gators and Miami Dolphins proved their inability to win when it matters and choked in the final seconds of their respective games. What is the cure? Hopefully a weekend of golfing will help. This week on FORBES: (1) Sports-Specific Crowdfunding Concept Created For Athletes […]
The following interview is with Ben Sturner, Founder and CEO of Leverage Agency. Leverage Agency is a full service sports, entertainment, and media marketing agency. What inspired you to create and start Leverage Agency? One of my first internships was working for NBC Sports in 1996 at the Summer Olympics in Atlanta. It was a huge […]
College and professional football are fast approaching, and soon behind that will come the start of the NBA preseason. Many are very thankful, as this time of the year tends to be slow in TV programming. However, there have been plenty of high profile stories to follow in the dead of summer, one of which […]
Last week, Leverage Agency announced the hiring of Leonard Armato. Leverage, a full-service sports, entertainment and media marketing company founded by Ben Sturner, has appointed Armato as Chairman & Managing Director of the company. The addition of Armato establishes a west coast (California) office for Leverage and brings the company one of the brightest minds in sports […]
Earlier this week, I had a blast speaking at the American Bar Association Forum On The Entertainment And Sports Industries. I spoke on the issue of high interest rate loans to athletes, and was somewhat surprised to find that much of those in attendance were unaware of the loans (not just “lockout loans”) that athletes have […]