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Politics Race Issues Sports Business

Opinion: Intersection of Sports & Social Justice

Two aspects of society have become intertwined, sports and social justice. Inequality in the criminal justice system had previously been a slow grumble, just under the surface. My peers try to bring a voice to the voiceless, the marginalized. A question we have long asked in my current profession is: Why don’t people care more […]

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Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]