This is a guest contribution from Wesley Mallette, CEO, Comment Communications, a strategic sports and entertainment communications firm, focused on strategic public relations, media training, image consulting, crisis communication and issues management, as well as helping athletes build their post-athletic careers in the broadcast booth. By leveraging the firm’s expertise and deep relationships with the media, […]
Tag: reputation management
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A Lesson In Branding
I am a big believer in brand creation. Not only should you be consciously aware of and constantly promoting and enhancing your own brand, you should consider your business as its own separate/ancillary brand. In my case, I work on building Darren Heitner’s brand, Dynasty‘s brand, and each of Dynasty’s clients’ brands. Each one feeds […]
A-Rod was discussed earlier today, so let’s keep the trend going. Luckily, or unluckily, most agents will never deal with an issue like that which Alex Rodriguez is currently wrapped in. Lies, deceit, and public infidelity. It is not something that the average man doesn’t deal with on a daily basis, but fans do not […]
David Snyder, a Search and Social Media Strategist at http://snydeysense.com/ will be lending his knowledge over in this neck of the woods about once a week. Here is his first piece for SportsAgentBlog.com. Enjoy. No market is as volatile on the web right now as sports. The rise of social media and thus the voice […]