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Headline Tennis

Wimbledon Field Boasts Many Different Representatives

A recent article in the New York Times by Christopher Clarey highlights this year’s Wimbledon draw and the management firms that represent these star players. IMG/WME isĀ a powerful company representing many tennis players, men’s and women’s, and after the 2013 merger boasts an impressiveĀ combined client roster. Its competitors, Lagadere Unlimited and Octagon, each boast clients […]

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Endorsements Headline Tennis

Tennis Star Bouchard Inks Coca-Cola Deal

On the eve of her first round match at Wimbledon, rising star Genie Bouchard announced an endorsement deal with Coca-Cola. The partnership will run for three years, with financial terms not being disclosed. Under the deal, Bouchard will market Coke and and Diet Coke products in her home country of Canada. Her image will be […]