I really did not want to get involved in the whole nasty A-Rod divorce. It is not our business to dip into such topics around here; I was going to leave it to sites like Deadspin to make sure that the public knew every place that Rodriguez took Madonna. But then came word that A-Rod’s longtime pal and agent who he would not speak to for a while, Scott Boras, had come to the rescue to help settle Rodriguez’s martial problems. Baseball agent, mediator, what is next for Mr. Boras? Finding the cure for cancer would be nice.
But the big A-Rod headline this week has been his signing with William Morris Agency (WMA) to handle all marketing-based initiatives. Do not get confused, this has absolutely nothing to do with A-Rod trying to separate himself from Boras Corp. On December 20, 2007, I reported that Alex had dropped Boras as his marketing agent and signed Madonna’s agent, Guy Oseary, to negotiate his marketing/business affairs (who knew it would involve an affair with Madonna?). So all you Boras sympathizers need not cry, Boras has been unaffected by the addition of WMA to A-Rod’s corner.
But the battle between WMA and CAA continues. WMA undoubtedly adds a marquee client to its sports/entertainment profile, but by all accounts, CAA is still the leader of the industry. How can anybody beat Peyton Manning’s Mastercard commercials, afterall? Darren Rovell is not impressed with WMA’s addition of Rodriguez, and I guess that the $2 million or so that he brings in endorsements per year is not all that much to such a large corporation. I would definitely be happy with my 20% cut on that figure, though! 🙂