Entertainer Marc Anthony Ventures Into Sports
Rapper and business mogul, Jay-Z, seems to have paved the way for entertainers to test their hand in the sports representation world. Actor, musician and producer, Marc Anthony, announced on Monday that he has created Magnus Sports to represent baseball players.
According to an article by Ken Rosenthal, the company will focus on working with Latin baseball players and be a joint venture with established agency Praver Shapiro Sports Management, who currently represents several Latin players, such as free agent Juan Uribe, Marlins shortstop Adeiny Hechavarria, and Cubs right fielder Jorge Soler.
“Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there’s no shortage of amazing stars of Hispanic origin. Despite that, until now there hasn’t been an enterprise specifically designed to meet their needs,” Anthony said in a statement.
Praver Shapiro will handle contract negotiations and other services for players, while Anthony and Magnus sports will attempt to elevate players’ brands through marketing. Anthony highlights social media as bringing fans closer to their heroes than ever before, thus believes athletes and entertainers alike need help with managing their career and establishing a brand.
The agency announced today that it signed its first client, All-Star pitcher Aroldis Chapman. The current Reds closer and native of Cuba, will be a free agent after the 2016 season. He was previously represented by Relativity.