Categories
Endorsements Sports Business WNBA

Dallas Wings’ Center Imani McGee-Stafford Signs With Distinction Agency For Marketing

Dallas Wings’ center Imani McGee-Stafford has signed with Distinction Agency for marketing purposes. The 6-foot-7 McGee-Stafford, recently announced her decision to step away from the WNBA for the next two seasons to pursue a law degree from Southwestern Law School in Los Angeles. She is currently on the team’s suspended list. In 2016, McGee-Stafford was […]

Categories
Endorsements NFL Players

Peyton Manning Tops NFL As Highest Earner From Marketing and Royalties

Despite retiring over four years ago, Peyton Manning continues to cash in on a successful 18 year career in the National Football League. According to the NFLPA’s annual report filed with the Department of Labor and as reported by The Athletic, Manning pocketed $3.4 million last year from marketing and royalties, besting Super Bowl MVPs […]

Categories
Corporate Sponsors Endorsements WNBA

Indiana Fever Guard Erica Wheeler Signs As An Official Brand Ambassador With FITLIGHT

In another sponsorship move since signing with Miami-based marketing firm Distinction Agency, Wheeler has agreed to terms as an official Brand Ambassador with technology company FITLIGHT®. FITLIGHT® designs innovative exercise and training environments utilizing light sensors for customized scenarios to help players with reaction time, agility and reflexes. Being an undrafted free-agent, Wheeler has had […]

Categories
Corporate Sponsors Endorsements Interview With The Athlete Sports Business WNBA

Indiana Fever Guard Erica Wheeler Signs Marketing Agreement With Distinction Agency

The 2019 WNBA All-Star MVP has agreed to terms with the Miami-based marketing agency Distinction Agency. Distinction Agency is tasked with helping to develop and build Erica Wheeler’s brand. Erica Wheeler of the Indiana Fever, averaged 10.1 points per game on 42.8% field goal and 5 assists per game in the 2019 season. Becoming only […]

Categories
Corporate Sponsors Endorsements Sports Business Tennis

Did Naomi Osaka Just Become A Sports Marketing Icon?

The short answer: yes. Over the past year, the 22-year-old tennis star collected $37 million in earnings surpassing Serena Williams to become the highest-paid female athlete of all-time.  According to Forbes, Osaka earned $37.4 million in prize money and endorsements, $1.4 million more than Serena, placing her 29th on Forbes’ annual 100 highest-paid athletes list. […]

Categories
Endorsements NBA Players NBA Teams Sports Business

New Balance Has Agreed To Terms As A Marketing Partner Of The NBA

New Balance has been steadily getting more involved in the basketball scene over the past several years. Currently their client roster includes reigning NBA Finals MVP Kawhi Leonard, Dejounte Murray and Darius Bazley among others. Recently, the brand took another huge step in agreeing to a multi-year global agreement with the NBA as an official […]

Categories
NBA Players Sports Agents Sports Business

Dwayne Wade Joins CAA as Corporate Consultant with Basketball Division

Reports broke that Dwayne Wade accepted a position with Creative Artists Agency (CAA) Basketball Division. The details about the role are unknown, but Chris Haynes of Yahoo Sports states that it will have an emphasis on corporate consulting involving multicultural brands. The 2006 Finals MVP played 13 seasons and won three NBA Championships with the […]

Categories
Endorsements MLB Players

Reigning NL MVP Christian Yelich Boasts Growing Endorsement Portfolio

Milwaukee Brewers left fielder Christian Yelich is off to a hot start in the 2019 campaign after winning NL MVP honors last year. Yelich is batting .328 with five home-runs, and is getting on base at a .425 clip. He is also raking in sponsorship deals. As you may know, Wisconsin is famous for its […]

Categories
Corporate Sponsors Sports Business

PUMA And NBA Announce New Multiyear Partnership

After a nearly two-decade hiatus, PUMA and the NBA have announced a new multi-year marketing agreement between the German apparel giants and the world’s premier basketball league. Through this partnership, PUMA will have access to NBA uniforms and team logos to curate authentic and original content that will allow better storytelling of the company and […]

Categories
Headline Sports Business

Priority Sports & Entertainment is Hiring a Chief Marketing Officer

The full details regarding the job opening, including background information on Priority Sports & Entertainment, a summary of the position, essential duties and responsibilities, core competencies, and education and experience required are found in the attachment embedded below.  Here are some key points: The title of the position is Chief Marketing Officer. Will report to […]