MLB Players

It’s Not The ‘Size’ That Matters

Where's my group?...Heitner's Hotties

This is absolutely great PR. Grady Sizemore, of the Cleveland Indians, has a huge following of ladies called “Grady’s Ladies.”

They have a website: The Grady’s Ladies Sisterhood.

In addition, the Cleveland Indians have made a lot of money selling “Mrs. Sizemore” t-shirts and benefitted from a 200% increase in female Indians game viewers last season.

I am going to give Mr. Sizmore’s agent an A+ in marketing Grady as a chick magnet and allowing the sale of such t-shirts. In fact, I would market him that way. It will not take away from his male following, and adds a huge dimension to his marketability by reaching the female demographic.

Thanks to Baseball Musings for introducing this topic to me so I could further research it.

[tags]grady sizemore, cleveland, indians, baseball[/tags]

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

One reply on “It’s Not The ‘Size’ That Matters”

[…] I have long been a big advocate of selling a player to a team for more than just the stats in the box scores.  That may be hard to do right out of highschool/college, however, as players begin to expose their personalities, their characteristics can be selling points to a team.  Even a player’s studly appearance may bring increased fans to the stadium (see: Grady Sizemore). […]

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