Sports Business

Simply the BEST

Blue Equity Sports TelevisionI have long been following the rapid increase of Blue Equity‘s share of the Sports & Entertainment pie. I have had the unique opportunity of meeting Donald Dell and speaking to chairman Jonathan Blue and COO Mike Principe in the past. That being said, I am very happy for the entire company on the unveiling of a new entity that will bring together all of Blue Equity’s sports properties: BEST (Blue Entertainment Sports Television).

Blue Equity started making headlines in the sports world when it initially bought out NBA agent Bill Strickland, who has since added Corey Brewer to his list of clients that include Rasheed Wallace, Brevin Knight, and Malik Allen. From there, Blue Equity acquired the services of NFL agent Joel Segal, Donald Dell and SFX, and a plethora of other entities. In the middle of 2007, I anointed Blue Equity as the newest conglomerate alongside IMG, CAA, and WMG. At this point, Blue Equity may be close to being above them all, making it the BEST.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.