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adidas Hooked It Up

Gilbert Arenas Cuba Shoes I have to give muchos gracias to Kari Cruz, head of Public Relations over at adidas. She is always sending me great tips on the latest adidas news. In fact, Kari is the reason that SportsAgentBlog.com was able to get the early story on gilTV, which highlighted Gilbert Arenas’ new line of shoes that he introduced throughout this season. Overall, 19 new pairs of shoes donning Arenas’ signature were put on store shelves by adidas this year. When I made a post covering adidas’ plans, I included a little joke at the bottom:

adidas, if you are reading this, I would like a pair of your choice in exchange for posting this press release. I honestly think this campaign is going to be immensely successful. Size 10 1/2 should do. Thanks.

I honestly did not think that Kari would take notice. I grossly underestimated Kari’s and adidas’ kindness. Earlier this week, I received a gift in the mail. The gift ended up being the shoes that adidas released on March 21, the day Arenas’ Wizards played my hometown Miami Heat. The kicks are called TS Lightswitch GIL II ZERO x CUBA, and literally have the word “Cuba” printed all over them. I believe that his paternal great-grandfather, who was originally from Cuba, inspired the creation of this particular pair of shoes.I don’t care what they say on them, the shoes are fire! Everyone was looking at them when I wore them to class, and everyone was staring at them while I blew by the competition on the court today (beware of this 5’9 Jewish boy’s skills).

Anyway, I want to publicly thank Kari and adidas for their generosity. See below for some goofy pictures of me with the shoes.

Tags adidas, GIL II, gilbert arenas

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

4 replies on “adidas Hooked It Up”

Before I get ripped to death on those pictures, I want to put a disclaimer out there: they were not taken at my apartment. I do not own a flat iron, nor purple and pink towels!

But one of your many mamacita’s does!

Keep on pimpin Darren,
play on playa.

[…] in the world of sport. We actually first informally reviewed a product when I highlighted the great TS Lightswitch GIL II ZERO x CUBA shoes that adidas sent my way. But we are kicking out the informalities and creating a new genre of […]

[…] in the world of sport. We actually first informally reviewed a product when I highlighted the great TS Lightswitch GIL II ZERO x CUBA shoes that adidas sent my way. But we are kicking out the informalities and creating a new genre of […]

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