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adidas Hooked It Up – SPORTS AGENT BLOG
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adidas Hooked It Up

Gilbert Arenas Cuba ShoesI have to give muchos gracias to Kari Cruz, head of Public Relations over at adidas. She is always sending me great tips on the latest adidas news. In fact, Kari is the reason that SportsAgentBlog.com was able to get the early story on gilTV, which highlighted Gilbert Arenas’ new line of shoes that he introduced throughout this season. Overall, 19 new pairs of shoes donning Arenas’ signature were put on store shelves by adidas this year. When I made a post covering adidas’ plans, I included a little joke at the bottom:

adidas, if you are reading this, I would like a pair of your choice in exchange for posting this press release. I honestly think this campaign is going to be immensely successful. Size 10 1/2 should do. Thanks.

I honestly did not think that Kari would take notice. I grossly underestimated Kari’s and adidas’ kindness. Earlier this week, I received a gift in the mail. The gift ended up being the shoes that adidas released on March 21, the day Arenas’ Wizards played my hometown Miami Heat. The kicks are called TS Lightswitch GIL II ZERO x CUBA, and literally have the word “Cuba” printed all over them. I believe that his paternal great-grandfather, who was originally from Cuba, inspired the creation of this particular pair of shoes.I don’t care what they say on them, the shoes are fire! Everyone was looking at them when I wore them to class, and everyone was staring at them while I blew by the competition on the court today (beware of this 5’9 Jewish boy’s skills).

Anyway, I want to publicly thank Kari and adidas for their generosity. See below for some goofy pictures of me with the shoes.

Cheesing with the TS Lightswitch GIL II ZERO x CUBA

Flossing the new kicks

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

4 replies on “adidas Hooked It Up”

Before I get ripped to death on those pictures, I want to put a disclaimer out there: they were not taken at my apartment. I do not own a flat iron, nor purple and pink towels! 🙂

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