Sports Business

William Morris Endeavor To Scrap Sports Marketing Division?


Over at the brand new,, we have discussed the effects of the recent merger between William Morris Agency and Endeavor.  The merger is not only affecting the entertainment industry, but has been felt in many other industries, as well…including sports.  Endeavor has never put together a sports division, but William Morris had some high profile sports clients before the two companies decided to join.  Since the new joint-company has been established, over 100 WMA employees have been fired or asked to gracefully resign.  And one of WMA’s biggest sports guys, Lon Rosen, may be on his way out as well.

Rosen was initially signed by WMA to build a sports marketing division.  He was slapped with a VP title and quickly accumulated clients with names like Magic Johnson and Alex Rodriguez.  Interestingly, before switching over to WMA, Rosen was with Endeavor.  So who is pushing Rosen out now, or if he is not being pushed out, why does he so suddenly want to leave?

When the WMA/Endeavor merger was still only a rumor, I speculated that the new entity may finally create a large sports representation division to rival CAA.  Rosen would have been one of the people on a short list to run that new division.  If he is on his way out, does that mean that this new sports representation division might have only been a pipe-dream of mine?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.