Headline MLB Players Sports Agents

Dan Lozano’s Empire Expands With Addition Of Alex Rodriguez

Alex Rodriguez has been around the block when it comes to representation.  In 2007, he dropped Scott Boras (only concerning marketing) in favor of Madonna’s agent, Guy Oseary.  Then, in 2008, Rodriguez hired William Morris Agency (WMA) for marketing purposes.  In 2010, Rodriguez dropped all ties to Boras, terminating his relationship with Boras Corp. with […]

Endorsements Headline MLB Players Sports Agents Sports Business

Alex Rodriguez Goes With Gaylord For Marketing

In 2010, Alex Rodriguez fired Scott Boras.  Boras had been Rodriguez’s MLBPA certified agent; his responsibility was to help Rodriguez choose the teams he would play for and negotiate the terms of his contracts with MLB teams.  However, Rodriguez has always had many other “agents” helping him out off of the field. In 2007, Rodriguez […]

Headline Sports Business

Lon Rosen Joins Magic Johnson Enterprises as an EVP

In June 2009, I was writing about Lon Rosen leaving William Morris Agency (WMA) to join Blue Entertainment Sports Television (BEST).  A long time ago, Rosen was hired by WMA to develop a sports marketing division.  One of his early clients was Magic Johnson. Before signing with WMA, Rosen was with Endeavor Agency.  When WMA […]

Headline NBA Players Sports Business

LeBron James, Dwyane Wade, Chris Bosh – All Affected By “The Decision”

Many agents take on a greater role than strictly negotiating the contracts for their athlete clients.  This is especially the case for the more notable athletes who generate a large portion of their income through activities off of the court/field of play.  Agents who wear a marketing hat for representation purposes must not only be […]

Sports Business

William Morris Endeavor To Scrap Sports Marketing Division?

Over at the brand new,, we have discussed the effects of the recent merger between William Morris Agency and Endeavor.  The merger is not only affecting the entertainment industry, but has been felt in many other industries, as well…including sports.  Endeavor has never put together a sports division, but William Morris had some high […]

Entertainment Sports Business

WMA + Endeavor = WME

So it finally went down.  After months of rumors and speculation, Endeavor and WMA have put their differences aside and merged to create a new superpower that aims to rival CAA in the world of Entertainment.  The new entity will be called WME (William Morris Endeavor).  The most interesting part of the deal is that […]

Headline MLB Players NBA Players NFL Players Sports Agents

Could CAA’s Dominance Be Threatened By A Merger?

This weekend, Creative Artists Agency (CAA) has a shot at having 11 of its clients selected in the first-round of the NFL Draft.  There are only 32 picks in the first-round.  CAA’s dominance in football is downright scary, but the company also has a very strong presence in other major American sports.  Their basketball division […]

Headline The Primary Cut

The Primary Cut – U.S. Open Edition

Gear up for this week’s U.S. Open with some preview coverage. Doug Ferguson breaks down the story behind the mega-pairing (a full list of pairings is available here) for Thursday-Friday (Tiger Woods, Phil Mickelson, Adam Scott (pictured)). Ed Sherman gives kudos to the USGA for putting this dream threesome together. In my opinion, golf needs […]

Friday Wrap-Up

Shabbat Shalom: Friday Wrap-Up

How do you like the brand new layout? I have only received positive comments and am happy to provide you with this new and improved product. Apparently, is valued at $80,348, but don’t worry, I have no plans of selling this site any time soon. Anyway, it was a huge week for Dynasty. Check […]