Sports Business

BEST Acquires The Services Of Lon Rosen

BESTLon Rosen was one of William Morris Agency’s favorites.  He had a long career as one of the head honchos at WMA, but like many of his colleagues, had the plug pulled on his career with the company when WMA recently joined forces with one of its rivals, Endeavor.  You could not have believed that Rosen would be jobless for long.

One of the best (pun intended) at gobbling up superstar employees/agencies in order to expand its own operations is BEST (Blue Entertainment Sports Television).  And BEST, an entity of Blue Equity, has hired Rosen and given him the position of Executive Vice President.

Rosen will bring along with him many extremely popular retired athletes, current announcers, and other celebrities from sports and entertainment that he managed at WMA.  BEST is obviously not content with being in CAA’s, WMG’s, or Octagon’s shadows.  The company continues to grow.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.