Social Networking

Reach Everybody With One Text

Twitter, Facebook, LinkedIN. Still don’t have a personal and/or business profile/page on these sites? Time to join and pick up a following real quick before you end up well behind everybody else. As these social networking sites continue to pick up more value with increased offerings and publicity, other companies have been vying for a share of the available market. One of those companies is called MogoTXT.

mogotxtMy colleague Douglas Sanders with The Sports Link introduced me to the new service, which strives to make it easier for athletes to connect with their fans by providing “text only once, but update fans everywhere” convenience. If an athlete sends a text message to MogoTXT, MogoTXT can automatically forward that message to the athlete’s fans on MogoTXT, Twitter, Facebook, MySpace and all other websites.

Terrell Owens, Shane Battier, Chris “Beanie” Wells, Santonio Holmes, Jordan Farmar, and even Mr. Holdout, Michael Crabtree, are on board, along with many more athletes and rising journalists. Some entities use the service more than others. T.O. is updating the world on his life almost every second of the day…Beanie Wells, not so much. Perhaps more and more athletes and sporting agencies will look to use the likes of these SMS marketing software packages in the future. If the athletes and the agents that manage them look to websites such as or other similar companies, they could find such marketing services could be greatly beneficial to their public brand and image.

In addition to providing ease and convenience to athletes, MogoTXT is able to aggregate the fans of an athlete that are located on several different websites into a single large audience to enable the athlete to achieve critical mass much faster for purposes of fan relations, marketing, advertising, etc. The theory is that the service will empower athletes and their agents to strike better endorsement deals by enhancing athletes’ reach and providing marketing data from their mass text marketing strategies.

MogoTXT can also facilitate revenue generation for athletes and their selected charities by working with athletes and their agents to feature desirable ads and clickable links to additional content and ads at the bottom of the athletes’ text messages before these messages are displayed on MogoTXT and also distributed to fans on all of the major social networks.

And for the Yao Mings and Kobe Bryants with huge international appeal, MogoTXT can also translate the messages into foreign languages on a near real-time basis.

Best of all, the service is free for its clients and their fans.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

2 replies on “Reach Everybody With One Text”

Useful service this, Darren, almost too good to be true. So what’s the catch? 🙂
How does MOGO earn revenue if its free for clients and fans?
Anita Lobo

When a service is “free” to the general public and its users, that usually indicates that the service is generating money through advertisements. There’s always a possibility that the service eventually adopts a “premium” model.

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