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How To Be A Better Negotiator

My friend Andrew Brandt of the National Football Post (NFP) is teaming up with some staff members at University of Pennsylvania’s Wharton School of Business to host a Negotiations Seminar titled, “How to be a Better Negotiator” on April 16.  The event will take place from 12:00 p.m. – 6:00 p.m.

Registration, which costs $395, is limited to 50 people.  Here is the description of the event:

With so many people interested in how to negotiate better, the options for learning have been limited to self-help books, classes and tapes, mostly with theories about how to be a better negotiator. Now there is a better option: a one-day event learning from the best in the business from real-life practical experiences in the world of sports! For the first time, two brand names have joined to give participants the unique insight and access to what goes on behind the scenes in negotiations, taken from the high-profile world of football. The National Football Post, and the Wharton Sports Business Initiative, at the University of Pennsylvania, one of the world’s leading business schools, have joined forces to present a one-day seminar with information, insight, tips and strategies to negotiate better deals in your professional and personal life. Join the NFP personalities — Andrew Brandt, Mike Lombardi — and the WSBI team — Brandt, Ken Shropshire, and Scott Rosner — along with agents and team executives in a information-packed event on Friday, April 16, 2010 from 12:00-6:00 PM.

The focuses are on:

  • The basics of negotiation
  • The agent view
  • The team view
  • How to be a better negotiator
  • Sports industry economics

A mock negotiation panel and a one-on-one role play negotiation are included.

Click here if you are interested in registering for the event.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.