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Companies That Understand Sports Social Media

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There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day.  It won’t be long until even those select few who have yet to give up recycled paper end up ditching old-school news for instant up-to-the-minute news.  Even more gratifying than receiving current news is receiving news straight from the players themselves.  That’s what PlayerPress.com is offering its consumers.

PlayerPress.com was created roughly 18 months ago as a new blogging platform where the content is solely powered by passionate fans and pro athletes.  Over fifty professional athletes are blogging on the site.  Those athletes include Sidney Rice of the Minnesota Vikings, Brian Cushing of the Houston Texans, Antrel Rolle of the New York Giants, Clinton Portis of the Washington Redskins, and Michael Vick of the Philadelphia Eagles, as well as Dan Boyle of the San Jose Sharks.

PlayerPress.com has attempted to distinguish itself from other athlete blog hosting websites like YardBarker.com by building each client his own website on his own domain name and then monetizing those sites through the sale of merchandise and advertising spots on the website.  A prerequisite for joining the PlayerPress.com is that the athlete must be willing to blog, as consistent blogging drives traffic and keeps the content fresh.

The founders of PlayerPress.com understand the importance of branding.  That is a main reason why they also created the site, AgencyAthlete.com.  This particular offering aims to serve as a social media public relations firm with the goal of building players’ brands online.  Agents and agencies that do not have the knowledge or time to build effective and successful social media platforms for their clients can definitely benefit from the services that AgencyAthlete.com provides.

Both entities are led by the same management.  They have built a very respectable clientèle base and look like they will have a lot of success in the future.  Take a moment to check out both sites and see what you think. This is a young but up-and-coming company with plenty to offer.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

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