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Companies That Understand Sports Social Media

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There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day.  It won’t be long until even those select few who have yet to give up recycled paper end up ditching old-school news for instant up-to-the-minute news.  Even more gratifying than receiving current news is receiving news straight from the players themselves.  That’s what is offering its consumers. was created roughly 18 months ago as a new blogging platform where the content is solely powered by passionate fans and pro athletes.  Over fifty professional athletes are blogging on the site.  Those athletes include Sidney Rice of the Minnesota Vikings, Brian Cushing of the Houston Texans, Antrel Rolle of the New York Giants, Clinton Portis of the Washington Redskins, and Michael Vick of the Philadelphia Eagles, as well as Dan Boyle of the San Jose Sharks. has attempted to distinguish itself from other athlete blog hosting websites like by building each client his own website on his own domain name and then monetizing those sites through the sale of merchandise and advertising spots on the website.  A prerequisite for joining the is that the athlete must be willing to blog, as consistent blogging drives traffic and keeps the content fresh.

The founders of understand the importance of branding.  That is a main reason why they also created the site,  This particular offering aims to serve as a social media public relations firm with the goal of building players’ brands online.  Agents and agencies that do not have the knowledge or time to build effective and successful social media platforms for their clients can definitely benefit from the services that provides.

Both entities are led by the same management.  They have built a very respectable clientèle base and look like they will have a lot of success in the future.  Take a moment to check out both sites and see what you think. This is a young but up-and-coming company with plenty to offer.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

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