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MogoTXT Increases Services Offered To Athletes

Last year I reported on what was then a brand new site, called MogoTXT.  The service seemed like it could be a good fit for many busy athletes, as it allows “text only once, but update fans everywhere” (MogoTXT, Twitter, Facebook, MySpace, etc.) convenience.  Since my original post on MogoTXT, the site has really ramped up its services, which now include,

  1. An ability to insert relevant promotional ads and links at the foot of text messages written by sports stars.  Many of these ads will be for the athlete’s own merchandise.  For the sports marketing world, the ad system blocks ads that conflict with an athlete’s existing endorsements or the sales guidelines of leagues and players unions.
  2. A new payment structure.
    1. Real Merchandise (off-field apparel and headwear): 72% of Net Profits to the players and 2% to their favorite charities or foundations.  MogoTXT will also pay an additional 6% to the athlete’s union or to other charities.
    2. Virtual Goods and Social Games: 50% of Net Profits (to be allocated between Athlete and his Union) and 2% to their favorite charities or foundations.
    3. Mobile Advertising: 20% of Adjusted Gross Revenues, 2% to their favorite charities or foundations, and 3$ to athlete’s union or other charities.
  3. Free, professional graphic design services and e-commerce stores for athletes and celebrities on MogoTXT, on Facebook and on the athletes’ own websites to enable athletes to market attractive high-quality merchandise to their fans without any upfront costs, financial risks or hassles.

It seems like quite a few big name athletes have signed up for the MogoTXT service.  As long as it is something that an athlete and/or his team of advisors are getting behind, it could be a good option to promote one’s personal brand, entertain his fans, and earn some additional off field/court revenue.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.