Headline Sports Business

Lon Rosen Joins Magic Johnson Enterprises as an EVP

In June 2009, I was writing about Lon Rosen leaving William Morris Agency (WMA) to join Blue Entertainment Sports Television (BEST).  A long time ago, Rosen was hired by WMA to develop a sports marketing division.  One of his early clients was Magic Johnson.

Before signing with WMA, Rosen was with Endeavor Agency.  When WMA and Endeavor merged, Rosen was on his was out to BEST.

BEST named Rosen the company’s Executive Vice President (EVP).  Roughly a year later, Lagardere Unlimited, a large French talent-management company, purchased BEST.  And now, roughly a half-year after that, Rosen has once again made a change of employer.

Yesterday, Rosen sent a message to his friends and colleagues to inform them that he has joined Magic Johnson Enterprises (MJE) as an Executive Vice President (EVP).  The move makes sense, as Rosen has had a 30-year relationship with Magic, and Magic’s businesses seem to be doing quite well.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.