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Headline Recruiting Sports Agents

Former Sports Agent Josh Luchs Speaks, Tweets

Last year, Josh Luchs (the topic of George Dohrmann’s Sports Illustrated piece) revealed Luchs’ paying money and providing other benefits to recruits throughout his sports agent career.  Luchs later lost his NFLPA Contract Advisor certification (which surprised no one), but it gave him a platform to speak about the inner workings of the pay-to-play system that many agents have caught themselves up in.  Luchs is working on writing a book and is speaking across the country about a myriad topics related to sports agents.  Recently, he spoke on a panel at the University of Oregon.  He also just created a Twitter account, which is racking up followers by the day.

Prior to engaging the audience at Oregon, Luchs spoke to Rachel Bachman at The Oregonian.  Give it a read.  The JaMarcus Russell bit is interesting.  And here is one of the exchanges:

Q: Is the NCAA in the best position to do something — better than schools themselves, prosecutors or the NFL Players Association?

A: The NCAA doesn’t have subpoena power. It’s the NFL Players Association’s job and responsibility to enforce their own regulations and the NCAA regulations as incorporated into the NFL Players Association regs. And they do a very poor job. They don’t initiate anything. They’re not proactive. They selectively enforce.

We are at a crossroads now more than ever, if people want this problem to change. Because we’ve got a collective bargaining agreement (expiring in March) that’s got to get done. Even though the NFLPA may not care what the NCAA wants, what makes them care is the NFL.

And the NFL cares about the NCAA because that’s their minor-league system, for all intents and purposes. So if the NCAA says, ‘Hey guys, we’re not going to let your scouts on the field. We’re not going to share game film. We’re not going to make our players available, we’re not going to give you our fields and our tracks to do pro-day workouts ….’

(Or), ‘We’ll let you do it, but make sure those guys over there control their agents and keep them away.’

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.