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2011 Super Bowl Party/Event Primer

The Super Bowl is not all about the game itself.  Every year, brands spend a great amount of money on the parties and events leading up to the game.  I have had the opportunity to attend many of the events surrounding last year’s Super Bowl and Super Bowl XLIII, which was held in Tampa Bay in 2009.  It ends up being a really interesting gathering of athletes, celebrities, sports business professionals, and random people associated with the brands throwing the events.  Want to know where to go in Dallas?  We have you covered.

Tuesday, February 1

  • Super Tuesday featuring Miles Austin – Zouk Night Club, 703 Mckinney Street, Dallas TX

Wednesday, February 2

  • Moves Magazine Party – Zouk Night Club, 703 Mckinney Street, Dallas TX
  • Angels & Aces Salute to the Troops w/Gene Simmons – Fair Park (Centennial Hall)
  • Super bowl Soiree w/Adrian Peterson – Hotel Zaza, 2332 Leonard Street, Dallas, TX 75201
  • Jordin Sparks Experience – Sheraton Arlington, 1500 Convention Center Drive, Arlington, TX 76011

Thursday, February 3

  • Everything’s Bigger In Texas Part Duex Super Celebrity Charity Party Hosted by Jesse Jane Manhattan Bar & Lounge – 3005 Routh Street, Dallas, TX
  • SuperBash Casino Classic – The Ultimate Kick-Off Party at Winstar Casino
  • Dinner & Award Show NFL Players Pulse Awards Show hosted by James Brown and Jay Mohr, Hyatt Regency Dallas Landmark Ballroom – 300 Reunion Blvd, Dallas, TX 75207
  • 2011 Stars and Strikes Celebrity Bowling Bash – Arlington Lanes, 1801 East Lamar Boulevard, Arlington, Texas
  • Deion Sanders Welcome to Dallas Party – Zouk Night Club, 703 Mckinney Street, Dallas TX
  • Diddy’s Super Bowl Bash – Main Street Events Center – Dallas
  • X’s O’s Party with Playboy Playmates – Aura Lounge, 2912 McKinney Avenue, Dallas, TX

Friday, February 4

  • Big Game Give Pre-Reception Dinner Hosted by Troy Aikman Samuel Lynne Galleries – 1105 Dragon Street, Dallas, TX
  • theEvent with special performance by Prince and Erykah Badu – 777 Sports Street, Dallas, TX 75207
  • ESPN The Magazine “NEXT” Event River Ranch – 500 NE 23rd Street, Fort Worth, TX Celebrity
  • Leather & Laces Super Bowl Party Hosted by Nicole Scherzinger & Kevin Dillon Hotel ZAZA Dallas – 2332 Leonard Street, Dallas, TX
  • Black Eyed Peas Super Bowl Party Tower Building – Fair Park, 3809 Grand Ave, Dallas, TX
  • Dallas SuperBash 2011 Hosted by Pamela Anderson Fashion Industry Galley – 1807 Ross Avenue, Dallas, TX
  • Playboy’s 11th Super Bowl party sponsored by Bud Light, Pinnacle Vodka & MINI USA – Aloft Dallas, 1033 Young St, Dallas, TX 75202
  • Super Bash featuring Pamela Anderson – Fashion Industry Gallery (FIG), 1807 Ross Ave # 250, Dallas, TX

Saturday, February 5

  • Big Game Weekend – Music Box Powered by Ustream – The Green at The Belmont, 901 Fort Worth Avenue, Dallas, TX
  • ESPN’s The NEXT Tailgate River Ranch – 500 NE 23rd Street Fort Worth, TX
  • Big Game Big Give Charity Event – Phil & Lillie Romano’s Private Estate, Dallas, TX
  • Everything’s Bigger In Texas “Live” Celebrity Party and performance by Justin Timberlake’s super group Free Soul Patio Grill – 3403 McKinney Avenue, Dallas, TX
  • Super Bowl Maxim Party – 1111 1st Avenue, Dallas, TX
  • Leather & Laces Super Bowl Party Hosted by Holly Madison and Bridget Marquardt Hotel ZAZA Dallas – 2332 Leonard Street, Dallas, TX
  • Fantasy Super Bowl Party Hosted by P. Diddy Tower Building – Fair Park – 3809 Grand Ave, Dallas, TX
  • The Best Party in Texas Hosted by Carmen Electra, Bill and Giuliana Rancic, Aubrey O’Day Embassy Suites Outdoor World – 2401 Bass Pro Drive, Grapevine, TX
  • Style Icon Super Bowl VIP Party with hostess Sofia Vergara Rosewood Crescent Hotel – 400 Crescent Court, Dallas, TX
  • XLV Party Cotton Bowl at Fair Park – 3750 Cotton Bowl Plaza, Dallas, TX
  • NFL Alumni Player Networking Event Presented by Revolution World Wide and Experience Nutrition – Hyatt Regency Dallas Landmark Ballroom, 300 Reunion Blvd, Dallas, TX – must be on the PNE Invite List to gain access into the event. Tickets are $295 for non athletes (free to athletes)
  • Leigh Steinberg’s 25th Annual Signature Super Bowl Event – Eddie Dean’s Ranch. 944 South Lamar. Dallas, TX

Sunday, February 6

  • Style Icon Celebrity Lounge Rosewood Crescent Hotel – 400 Crescent Court, Dallas, TX

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.