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A Baseball Agency’s Marketing Openness

Agents feel as though all of their information is proprietary.  They are always fearful that others will use their information against them.  That is one reason why many agencies refuse to put their client information on the websites.  They believe that putting names out there will allow rivals an opportunity to view the list and then focus on recruiting those players.  Further, many agents refuse to publicize any of their marketing material.  Brochures are still commonly used by agents as a means to recruit potential new clients, but you will rarely see an agency upload such documents onto its website for the public to consume.  That is not the case with TWC Sports Management.

Try not to confuse the TWC Sports Management run by Paul Cohen and Bobby Barad with the TWC Sports Management owned by The Warner Companies, which is the focus of this article.  The TWC Sports Management under discussion is run by agents Rick Oliver and Jeff Randazzo.  Oliver’s past includes serving as President at Shapiro, Robinson & Associates, where he worked with Ron Shapiro and represented names like Cal Ripken, Kirby Puckett, and Joe Mauer.  When Oliver ventured off on his own, one of his clients was Jeff Randazzo, who is now working alongside Oliver.  Current TWC Sports Management clients include Nick Blackburn and Carlos Montaserios.

Anyway, back to the focus of this piece.  Oliver and Randazzo have taken the opposite approach of many in the sports agent industry; they have uploaded their marketing brochure directly to their website, for all to see and download.  I like this approach.  What are your thoughts?

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.

4 replies on “A Baseball Agency’s Marketing Openness”

I agree it shows their stance and position with their current clients which is great for anyone looking to be or being recruited as a possible future client. Think they would appreciate their openness as an agency.

I like the idea of having the information public especially when it is informative and appealing to the eye.

I think it’s great. It’s more important to build an attraction to potential clients than it is to worry about other agents, especially if you’re building your agency.

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