Agents feel as though all of their information is proprietary. They are always fearful that others will use their information against them. That is one reason why many agencies refuse to put their client information on the websites. They believe that putting names out there will allow rivals an opportunity to view the list and then focus on recruiting those players. Further, many agents refuse to publicize any of their marketing material. Brochures are still commonly used by agents as a means to recruit potential new clients, but you will rarely see an agency upload such documents onto its website for the public to consume. That is not the case with TWC Sports Management.
Try not to confuse the TWC Sports Management run by Paul Cohen and Bobby Barad with the TWC Sports Management owned by The Warner Companies, which is the focus of this article. The TWC Sports Management under discussion is run by agents Rick Oliver and Jeff Randazzo. Oliver’s past includes serving as President at Shapiro, Robinson & Associates, where he worked with Ron Shapiro and represented names like Cal Ripken, Kirby Puckett, and Joe Mauer. When Oliver ventured off on his own, one of his clients was Jeff Randazzo, who is now working alongside Oliver. Current TWC Sports Management clients include Nick Blackburn and Carlos Montaserios.
Anyway, back to the focus of this piece. Oliver and Randazzo have taken the opposite approach of many in the sports agent industry; they have uploaded their marketing brochure directly to their website, for all to see and download. I like this approach. What are your thoughts?