Todd Reynolds is Vice President of hockey agency Uptown Sports Management. Todd Reynolds is rightfully getting blasted by the media for his Tweets regarding Sean Avery’s support of same-gender marriage.
Usually we cover athletes using social media for wrong reasons. This time it is an agency Tweeting without care about how those Tweets will affect its brand. Realize that Reynolds’ Tweets do not only affect his reputation, but that of his company and his clients. Others may be less inclined to work with a company that Tweets such statements. Competitors of Uptown Sports may use such Tweets against the agency in future recruiting battles.
Reynolds’ Tweets were made in response to the following video: