Alex Rodriguez has been around the block when it comes to representation. In 2007, he dropped Scott Boras (only concerning marketing) in favor of Madonna’s agent, Guy Oseary. Then, in 2008, Rodriguez hired William Morris Agency (WMA) for marketing purposes. In 2010, Rodriguez dropped all ties to Boras, terminating his relationship with Boras Corp. with regards to negotiating baseball contracts. Many people believed it did not matter based on the likelihood that Rodriguez would no longer play after his current contract ends. This year, Rodriguez changed marketing agents again, hiring Steve Loy of Gaylord Sports Management. And finally, A-Rod has just hired a new agent to handle any future baseball contracts. The lucky new agent is Dan Lozano, who broke off from Beverly Hills Sports Council (BHSC) to start his own agency with clients like Albert Pujols, Nick Swisher, Yonder Alonso, and now Alex Rodriguez. Let’s hope that A-Rod does not change his mind any time soon for the sake of Mr. Lozano and Mr. Loy.
