Headline MLB Players Sports Agents

Dan Lozano’s Empire Expands With Addition Of Alex Rodriguez

Alex Rodriguez has been around the block when it comes to representation.  In 2007, he dropped Scott Boras (only concerning marketing) in favor of Madonna’s agent, Guy Oseary.  Then, in 2008, Rodriguez hired William Morris Agency (WMA) for marketing purposes.  In 2010, Rodriguez dropped all ties to Boras, terminating his relationship with Boras Corp. with regards to negotiating baseball contracts.  Many people believed it did not matter based on the likelihood that Rodriguez would no longer play after his current contract ends.  This year, Rodriguez changed marketing agents again, hiring Steve Loy of Gaylord Sports Management.  And finally, A-Rod has just hired a new agent to handle any future baseball contracts.  The lucky new agent is Dan Lozano, who broke off from Beverly Hills Sports Council (BHSC) to start his own agency with clients like Albert Pujols, Nick Swisher, Yonder Alonso, and now Alex Rodriguez.  Let’s hope that A-Rod does not change his mind any time soon for the sake of Mr. Lozano and Mr. Loy.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.