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Jeff Sperbeck Of The NOVO Agency Signs LaMichael James & Nick Toon

While The NOVO Agency is a fairly new football agency, its creator, Jeff Sperbeck, is no novice when it comes to representing professional football players.  Sperbeck was Director of Octagon’s football division prior to starting his own company in 2010.  Before teaming up with Octagon, Sperbeck was partners with Mike Sullivan, who also joined Octagon and stayed at the company until recently accepting a job as director of football administration for the Denver Broncos.  Interestingly, Sperbeck may be best known for his representation of former Denver Broncos quarterback John Elway, but he continues to serve as an agent for big name players, including Joey Porter.  And Sperbeck is making some noise going into the 2012 NFL Draft.

Still a “boutique agency,” The NOVO Agency is not locking up commitments from a large number of NFL Draft prospects, but the two gentlemen who have signed with Sperbeck are highly coveted individuals.  Thus far, The NOVO Agency has signed LaMichael James and Nick Toon.

LaMichael James is a running back from Oregon.  While his height (5’9) may temporarily serve to be a disadvantage, he is one of the better backs in the Draft.  He redshirted in 2008, won Freshman of the Year in the Pac-10 in 2009, earned the Doak Walker Award in 2010, and is leaving Oregon after a strong 2011 (with lots of honors).

Nick Toon is a wide receiver from Wisconsin.  His father also played at Wisconsin and was a Hall of Famer.  Size (6’2 220lbs) is not a problem for this player.  Longtime agent Ralph Cindrich will assist Sperbeck with the representation of Toon, who is considered one of the ten best receivers in the 2012 NFL Draft.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.