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Baltimore Ravens’ Ed Reed Being Called A “Terrible Sports Agent”

Last Friday, I came across an article titled, Ed Reed Is a Terrible Sports Agent.  Who knew that Reed could be his own agent (hint: the principal/agent relationship doesn’t work that way)?  Then again, who knows where Reed is getting his advice from these days?  According to, Reed is conducting interviews with several agents.  In the meantime, his actions are being scrutinized by many and even leading people to think he is a “terrible sports agent.”

Reed is going into the last season on his current contract, and no one should question his interest in wanting more years and money from the Baltimore Ravens.  What people seem to have a problem with is the way he is going about suggesting that he deserves a big pay day, including staying away from mandatory mini camp and suggesting that he may not be appearing at training camp.  For instance, here are some of Reed’s recent Tweets that have caught the attention of his followers:

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Reed was formerly represented by Greg Genske, who is now a part of The Legacy Agency.  The company represents some popular NFL players with regards to their marketing, but does not appear to have any involvement in the negotiating of their team contracts.

By Darren Heitner

Darren Heitner created Sports Agent Blog as a New Year's Resolution on December 31, 2005. Originally titled, "I Want To Be A Sports Agent," the website was founded with the intention of causing Heitner to learn more about the profession that he wanted to join, meet reputable individuals in the space and force himself to stay on top of the latest news and trends.

Heitner now runs Heitner Legal, P.L.L.C., which is a law firm with many practice areas, including sports law and contract law. Heitner has represented numerous athletes and sports agents as legal counsel. He has also served as an Adjunct Professor at Indiana University Bloomington from 2011-2014, where he created and taught a course titled, Sport Agency Management, which included subjects ranging from NCAA regulations to athlete agent certification and the rules governing the profession. Heitner serves as an Adjunct Professor at the University of Florida Levin College of Law, where he teaches a Sports Law class that includes case law surrounding athlete agents and the NCAA rules.