Baseball Sports Business

Steinberg Sports Breaks Into Baseball With Reynolds Sports Partnership

Steinberg Sports & Entertainment has formed a strategic partnership with Reynolds Sports Management to burst into the baseball representation scene. The product born from this partnership is Equity Baseball.

Equity Baseball is the new SSE baseball-centric sports division specializing in representing the talent in professional baseball. Larry Reynolds, Founder and President of Reynolds Sports Management, will now serve as Chairman of Equity Baseball.

“Throughout my 30-plus years of working in this industry, my priority has always been to provide our clients with the best resources and to surround them with good people,” Reynolds said. “This alliance allows us the ability to expand our resources and diversify our offering. We have been working to finalize this deal for a considerable amount of time, and we are very excited about the new partnership, as Chris Cabott and his colleagues have not only been very successful, they have done so with a high degree of integrity.”

Steinberg Sports & Entertainment CEO Chris Cabott also weighed in on the exciting new venture: “This partnership reflects years of admiration and respect for the core values and family-oriented approach of Larry Reynolds, his staff, agency, and their clients. We are thrilled to welcome them to the SSE family and look forward to working together in baseball.”

Equity Baseball headquarters will be stationed in Riverside, California, with a satellite office in Tampa, Florida. The new division’s mission is identical to the values and principles extended through SSE’s other divisions: to provide clients and their families with expert representation, a variety of resources, and the unbiased advice they will need to succeed throughout their playing careers and beyond. The team assembled behind Equity Baseball brings and accumulated 200 years of industry experience.

SSE has been a dominant agency in the football world for some time, representing a record 12 Hall of Famers and 8 No. 1 overall NFL Draft selections. The full-service athlete representation, marketing, and consulting firm also recently breached into the basketball space via a merger with Athlete Management Group. Now, with the addition of Equity Baseball, Steinberg Sports & Entertainment brings expertise and a successful business approach to serve athletes across the three most prominent American sports.