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$200 Million Investment In Creative Artists Agency?

We all know about Lagardere’s recent purchase of Blue Entertainment Sports Television from the hands of private investment firm, Blue Equity.  Interestingly, BEST was not the only company looking for an infusion of cash and a potential exit from the world of representation, event management, and sports/entertainment marketing.  Juggernaut, Creative Artists Agency may also be shopping for some dough, and the word is that one company in particular (KKR – Kohlberg Kravis Roberts & Co) might drop $200 million to get a stake in CAA.

It is noted that operating a sports agency the likes of what CAA maintains along with paying its heavyweight agents costs a lot of money, but the investment is supposedly about an exit strategy for CAA’s current owners.

Lourd has always said he wanted to move to NYC as soon as his daughter with Carrie Fisher turns age 18, which she does this year, and to leave the agency biz for the corporate world. Huvane has always talked about wanting to put his own life before his clients’ in the not-so-distant future, and the ever-partying agent thinks that time is near. O’Connor has been complaining about how tired he is of the agency business and its constant demands. Lovett, whom many have thought might be a lifer in the tenpercent biz, has pressing financial needs because of his still-not-final divorce and is blamed by his partners for over-spending and thus over-extending CAA’s financial resources. (Expanding into the sports biz was his idea because he hero-worshipped IMG founder Mark McCormack.)

Not too long ago, I reported that big time CAA baseball agent, Casey Close, might be leaving CAA at the end of his current contract with the company in order to start his own practice or work alongside NBA agent, David Falk.  If the major owners end up leaving the company, how will it affect the rest of the CAA landscape?  Will there be a vacuum for power?  Will Casey Close leave?  May other big name agents leave?

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.