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Sports Business

Marketing For A Sports Agent

Over at MarketingProfs.com (great website, by the way), there is an interesting thread titled, Marketing For a Sports Agent. The topic was started by a person who potentially may pick up a Sports Agent client and he/she wonders what advice should be given in terms of marketing strategy. I believe that the best response was given by Frank Hurtte, who says,

I suggest a return to basics.
1) How do we make money?
2) Who are the best prospects for making money?
3) what do these people value?
4) where do they “live”?
5) how can we best get our message to them?
6) once they come to us how do we convert them to customers?

It is always important to sell your company as a part of the individual or corporation that you are trying to reach. If you only care about sending out your company’s message without fine-tuning it towards your audience, then you probably won’t have much luck no matter what profession you are in. And in today’s day and age, if you want to compete with the best, I suggest learning a bit about online marketing through social networks and Web 2.0 opportunities. The Importance of local SEO guide is very beneficial in these matters, having that type of guidance will stand you in better stead for when you need to market to your intended audience. General marketing is a must so you know the ropes of what is going on and how you can help yourself, but then looking into specific SEO will then gather you the designed results that you need to stay relevant, and have more traffic come to your website to use your services.

By Darren Heitner

Darren Adam Heitner, Esq., is a preeminent sports attorney and the founder of Heitner Legal, P.L.L.C., a Fort Lauderdale-based law firm specializing in sports law, contract negotiations, intellectual property, and arbitration. He earned his Juris Doctor from the University of Florida Levin College of Law in 2010 and a Bachelor of Arts in Political Science, magna cum laude, from the University of Florida in 2007, where he was named Valedictorian of the College of Liberal Arts and Sciences. Admitted to practice in the state bars of Florida, New York, and the District of Columbia, as well as multiple federal courts, Darren also serves as a certified arbitrator with the American Arbitration Association.

As an adjunct professor, Darren imparts his expertise through teaching Sports Law at the University of Florida Levin College of Law and Name, Image, and Likeness (NIL) at the University of Miami School of Law in the Entertainment, Arts, and Sports Law LL.M. program. His scholarly contributions include authoring several books published by the American Bar Association, such as How to Play the Game: What Every Sports Attorney Needs to Know, and numerous articles in prominent publications like Forbes, Inc. Magazine, and Above the Law. His thought leadership in NIL has earned him recognition as one of the foremost experts by The Wall Street Journal, USA TODAY, and On3, and he has been lauded as a “power player in NIL deals” by Action Network and a “top sports trademark attorney” by Sportico.

Darren’s passion for sports law led him to establish Sports Agent Blog on December 31, 2005, initially titled “I Want To Be A Sports Agent.” The platform, created as a New Year’s resolution, has grown into a cornerstone of the sports agency community, offering in-depth analysis of industry trends, legal disputes, and agent-player dynamics. His commitment to the field is further evidenced by his representation of numerous athletes and sports agents, as well as his prior role as an Adjunct Professor at Indiana University Bloomington, where he developed and taught a course on Sport Agency Management from 2011 to 2014.

Darren’s contributions have been recognized with prestigious honors, including the University of Florida’s 40 Under 40 Award, the University of Florida Levin College of Law’s Outstanding Young Alumnus Award, and designation as the best lawyer in Fort Lauderdale by Fort Lauderdale Magazine. He remains an active voice in the sports law community, sharing insights through his weekly NIL newsletter and his X posts, engaging a broad audience on legal developments in sports.

One reply on “Marketing For A Sports Agent”

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