Companies That Understand Sports Social Media

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There are still a few people who cannot wait to wake up, get a cup of coffee and sit in front of a newspaper to read the sports news of the previous day.  It won’t be long until even those select few who have yet to give up recycled paper end up ditching old-school news for instant up-to-the-minute news.  Even more gratifying than receiving current news is receiving news straight from the players themselves.  That’s what PlayerPress.com is offering its consumers.

PlayerPress.com was created roughly 18 months ago as a new blogging platform where the content is solely powered by passionate fans and pro athletes.  Over fifty professional athletes are blogging on the site.  Those athletes include Sidney Rice of the Minnesota Vikings, Brian Cushing of the Houston Texans, Antrel Rolle of the New York Giants, Clinton Portis of the Washington Redskins, and Michael Vick of the Philadelphia Eagles, as well as Dan Boyle of the San Jose Sharks.

PlayerPress.com has attempted to distinguish itself from other athlete blog hosting websites like YardBarker.com by building each client his own website on his own domain name and then monetizing those sites through the sale of merchandise and advertising spots on the website.  A prerequisite for joining the PlayerPress.com is that the athlete must be willing to blog, as consistent blogging drives traffic and keeps the content fresh.

The founders of PlayerPress.com understand the importance of branding.  That is a main reason why they also created the site, AgencyAthlete.com.  This particular offering aims to serve as a social media public relations firm with the goal of building players’ brands online.  Agents and agencies that do not have the knowledge or time to build effective and successful social media platforms for their clients can definitely benefit from the services that AgencyAthlete.com provides.

Both entities are led by the same management.  They have built a very respectable clientèle base and look like they will have a lot of success in the future.  Take a moment to check out both sites and see what you think. This is a young but up-and-coming company with plenty to offer.